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Tip: Stretch Your Marketing Budget

Most small business owners have to make every dollar in their marketing budget count. Easier said than done in a world that offers such a variety of high-tech and traditional marketing tools. Maximizing the value you get from your investment often depends on your willingness to plan ahead, learn from past mistakes, and to develop […]

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Technology: Do You Really Need the New iPhone5?

The question is academic for the throngs who camped outside Apple stores to get their hands on the Apple’s latest smartphone – but do you really need the new iPhone5. First of all, improvements in smartphones have been incremental rather than earth-shattering since the 2007 launch of the first iPhone, which did change the game […]

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Take Advantage of Extended Low Interest Rates

The Federal Reserve recently announced it would keep the federal funds rate at 0 percent to 0.25 percent at least through mid-2015. This nearly three-year timeline presents an excellent opportunity for Americans – both consumers and business owners alike. Low interest rates make money less expensive to borrow and therefore increase the money supply available […]

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Stock Market: A Sunny September

Worries calmed in Europe, good news on the domestic real estate front, and the Federal Reserve continuing policies to bolster employment and growth were all key factors in the stock market’s healthy performance in September. Here’s an overview of what’s behind that optimism. Please bear in mind the following is intended to provide general information […]

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Why Do Small Businesses Fail?

According to the U.S. Small Business Administration, more than half of entrepreneurships fail within the first five years of existence. Former small business owners cite a litany of reasons why their business didn’t make it, usually ranging from complaints about banks and the government to their allegedly incompetent partners. Although some of these reasons are […]

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