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Tips: New Business on a Budget

One of life’s many ironies is that you need a solid marketing budget when economic times require you (and everyone else) to tighten the purse strings. To be effective, marketing requires the right mix of reach and frequency – or to put it in layman’s terms, a series of ads in the right mix of […]

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Technology: Getting Your Money’s Worth Out of Ink Cartridges

Have you ever loaded a new cartridge on your inkjet printer only to have the low ink indicator come on within days? Or perhaps your color inkjet printer appears to go through new cartridges at an alarming rate even when you aren’t printing many documents in color. With complete cartridge sets costing $40 or more, […]

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How to Teach Your Kids About Money

f your kids are going back to school, now is a great time to educate them about money. Baby boomers were taught to save for a rainy day. The younger generations? Not so much. Still, parents must realize that they are part of the problem – and the solution. If children don’t hold part-time jobs, […]

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Stock Market: Momentum Dwindles Through Summer Doldrums

August saw the markets putter along, with volatility a constant factor as economic concerns resurfaced. July’s data provided some positive news for housing starts and industrial production. Unemployment continued to cause concern, with weekly jobless totals hitting a high in mid-August that we had not seen since November. The decline in market indices was precipitated […]

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Customer Satisfaction Important to Company’s Bottom Line

When was the last time you asked your customers if they were happy with your products or services? No news is good news, right? Wrong! While clients might seem happy, how much do you really know about their level of satisfaction with your company? A negative experience will most likely be brought to your attention, […]

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